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Why Inked Ribbon?
The name comes from a classic brand of typewriter ribbon, known for its "distinctive quality." And even though I make use of today's technology, to me Inked Ribbon signifies an old-school attention to excellence and performance. Qualities I like.
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It's the thought that counts.
I've written for a broad array of corporate and nonprofit clients, choosing words with care for everything from soap names and menu descriptions to annual reports and websites. I write materials that generate attention and that motivate action.
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I was pesky as a kid.
Today, my years as a journalist prompt me to ask questions that get to the heart of every assignment. Typical clients come from the beauty, retail, wellness, service, financial and nonprofit sectors, though I'm always eager to learn about new industries.
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Works well with others.
So said my third-grade teacher, and it's still true today. I enjoy stellar long-held relationships with clients and design associates, celebrating the expertise each of us brings to the table, while pulling together to get the work done.
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Wordsmith? More like ideasmith.
My best work begins in the conceptual phase, when the M&Ms are on the table and the ideas start flying. From there, I work closely with graphic and web designers to bring the concept home and to write everything the project needs.
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Naming and taglines are catnip.
Nothing like a naming, theme or tagline project to start my brain churning. Every dogwalk has its "eureka" moments, every nighttime has my bedside lamp strobing on and off. Count on me to offer you dozens of strategic possibilities.
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Let me get to the point.
I make your brands and ideas memorable and effective, communicating their essence with clarity, brevity, wit and a wink.
Selected clients
Minneapolis Institute of Arts
Manhattan Toy Co.
Juut Salonspa
Target
The Thymes
Ameriprise
Old Republic
U.S. Bancorp/Piper Jaffray
Wausau Paper
Potlatch Paper
McKnight Foundation
American Academy of Neurology
Children's Home Society & Family Services
MN State Colleges and Universities (MNSCU)
Search Institute
Count on me for
Naming, taglines
Themes & concepts
Writing & editing, reporting, proofreading
Audio scripts
Annual reports
Brochures, catalogues
Magazines & newsletters
Packaging & point of purchase
Websites & HTML e-mail
Agency associates
5 by 5 Design, Azul 7, FAME, HartungKemp, Intercom, Larsen Design & Interactive
Click to see the finished product ↓
MIA for Everyone
My work for the Minneapolis Institute of Arts ranges from creating exhibition titles and ads to writing annual reports, plus everything else imaginable. My words reinforce the museum's mission of being scholarly yet exciting, and always accessible.
Big Ideas, Writ Small
I get to describe all the nifty new products for Manhattan Toy's catalogues, while also handling the nitty-gritty details.
Promotions That Pop
This savory piece won acclaim for showing off Wausau Paper performance, paired with tidbits about the potato chip. Yum!
Show, Don't Tell
A clever annual report concept for Old Republic, a company that authenticates real estate titles. One of those, "They'll never go for it." But they did.
Evoking a Mood
For 5 years, my work for The Thymes involved capturing the spirit of each launch and infusing it in catalogues, sell sheets, point-of-purchase, packaging and on the web.
A Team Effort
A collaborative effort to promote manufacturing careers yielded MnSCU's 360-degree program concept and related materials, including this web zine.